Whenever we talk about fashion, we always refer to Western countries like Europe Milan fashion week, Cannes fashion, etc. But only a few will admit that the rapid growth of traditional Islamic wears like burkha and hijabs has identified a bigger market in countries like Indonesia, India, UAE, and in some other countries where the Muslim population is fairly high!
One of the major reasons to include hijab in modern fashion is,
· Its popularity as a Muslim fashion is on the rise in countries like Indonesia
· There’s a huge growing market where women are much prone to wear veil and headscarf
· Veils and Hijab is no longer a taboo amongst maximum women to conceal their face behind the curtains
However, there’s a quite high demand for veils and headscarves for a long time in India. According to one of the Bangalore based fashionable Islamic clothing and garment store owner, “Last year I have sold more than 1000 pieces of embroidered burqa along with designed abayas and Aztec kaftans. From the beginning of the year itself, bulk orders have already been dispatched to UAE, and plenty of orders are yet to be dispatched”. However, a deep insight through the reasons behind the increasing demand for Burka as a fashion accessory justifies the following facts that admit traditional Islamic wears a part of global fashion now.
Growing market and customers
The growing market for combo hijab and burqini is not a new thing. However, today, Islamic fashion has breached the eastern and western markets, becoming a profitable business now. More than 60-70% of women prefer wearing scarves and veils in different ways in Indonesia. It’s one reason why a social media platform like YouTube has become an ideal place for online hijab tutorial sessions, offering several ways to fold a headscarf and gently part hair according to different folds. Each fold symbolizes the unique form of Burka Fashion accepted globally after going viral on the internet rapidly. Such an increasing rise in Islamic fashion opened up several avenues for boutiques and garment stores where maximum products are combo veils with abaya coats, Moroccan kaftans, burqinis, Jalabia dresses.
It’s about comfort rather than pinning it down as a social taboo.
In a country like Afghanistan, post to the ‘fatwa’ launched by the Taliban’s the fashion industry faced a grave loss. If the economic survey is believed, the kaftan traders faced an irreparable loss due to one such initiative. That’s one reason why traditional Islamic dresses are blended with modern fashion to cater to a rather contemporary fashionable look. In countries like India, Pakistan and Bangladesh, veils are handcrafted by the traders and boutique store owners and are sent in bulk quantity to Gulf countries. Such initiatives are helping the Islamic fashion industry to gain popularity, and that’s how they’re slowly coming to fame.
Emirates turned into a hub for Iranian styled Combo hijabs, burqini, and abaya coats.
Emirates are one of the fastest-growing countries in the world where modern fashion has been assimilated with conventional dresses, and the buyers have accepted innovative burka designs. According to one of the boutique owners, during the time of Ramzan, they roughly make a profit of 50 to 60 lakhs in INR from the combo styled burqini, abaya coats. In addition, the Moroccon georgette zari work embroidered kaftans have also taken sufficient acceptance in the market due to its offbeat style and rich embroidery works.
A lot of celebrities have shown their interest in Islamic Fashion
Even a well-known celebrity and a fashion icon like Lady Gaga was once seen setting the red carpet of the Cannes film festival on fire with her iconic burqa on the launch of her ARTPOP album in 2013. Several celebrities have tried their hands on various combinations that primarily focus on traditional Islamic fashion sense. Some even admitted that the royal black burqa is a gorgeous complement with Moroccan quarter sleeves and quarter neck kameezes. Global fashion has broken down every boundary to enlist popular viral fashion trends these days, and it’s nothing absurd if the hijab has already been categorized in it.
After all, a specific outfit or a costume turns popular when it’s acclaimed worldwide.